"men won't love you if your body isn't good enough."
Well, we won't. Hell, we won't even look at you twice if more than 2 pounds overweight for your frame. Or grossly underweight. Or if you are not wearing makeup. Or wearing frumpy clothes. Or sans perfume. If you don't look like a supermodel, you can forget about grabbing the attention of a man. You might as well be invisible. You are beneath our contempt.
I agree totally with your point that the ad is an example of pitching a product through trying to give women a negative self image. When I first saw it I was reminded of my aunt, who said that when she was a child in the 1930s her (hypercritical) mother repeatedly took her to the doctor saying she was worried at how thin the child was, only to be told each time she was in the normal range.
However I suspect that most of the people applauding are reacting to nothing deeper than delighted surprise in viewing an ad where the thinest woman is not portrayed as automatically the most attractive.
This is something quite at variance to the anorexic chic pushed by so much of contemporary advertising. I can't picture any mainstream or woman's magazine running an ad like that today-- but you'll find no shortage of ads for diet plans.
![[identity profile]](https://www.dreamwidth.org/img/silk/identity/openid.png){kind=small}
![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
timeasmymeasure
no subject
Date: 2001-08-22 04:46 pm (UTC)Well, we won't. Hell, we won't even look at you twice if more than 2 pounds overweight for your frame. Or grossly underweight. Or if you are not wearing makeup. Or wearing frumpy clothes. Or sans perfume. If you don't look like a supermodel, you can forget about grabbing the attention of a man. You might as well be invisible. You are beneath our contempt.
Oh. Wait. Where was that sarcasm tag again?
no subject
Date: 2001-08-22 04:52 pm (UTC)Another tip for women: I like stewardesses. Be stewardesses.
no subject
Date: 2001-08-22 04:59 pm (UTC)However I suspect that most of the people applauding are reacting to nothing deeper than delighted surprise in viewing an ad where the thinest woman is not portrayed as automatically the most attractive.
This is something quite at variance to the anorexic chic pushed by so much of contemporary advertising. I can't picture any mainstream or woman's magazine running an ad like that today-- but you'll find no shortage of ads for diet plans.