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Dang. "Kibo" once again shows amazing insight into pop culture while exposing bozocity for amusement.
Why the heck do so many commercials market food to kids as if the consuming the products would produce an acid trip?
What sort of market research went into this tactic?
Wondering simply, -- Froggy
From: kibo@world.std.com (James "Kibo" Parry)
Subject: Cap'n Crunch is the oldest living hippie
Newsgroups: alt.religion.kibology
Date: Mon, 4 Mar 2002 06:47:53 GMT
Organization: http://www.kibo.com
X-Newsreader: none
Here's a new one, commercial-wise...
While watching cartoons this morning, I saw a commercial for a weird cross-promotion between Crayola crayons and Cap'n Crunch cereal. It seems that Crayola is on the verge of adding another new color to their box of 128 (or 256 or 512) crayons, presumably meaning they'll have to discontinue one of the 123 (or 251 or 507) colors nobody uses. And, as always, they're drumming up hype over this major crayon innovation by letting kids "vote" on which of the potential new colors looks the best.
Or in this case, tastes the best.
Cap'n Crunch's Crunchberries have changed from the old-fashioned blistering magenta color to three new Crayola-brand colors, so kids can determine which potential new crayon will have the crunchiest, tangiest taste. The commercial does mention (quietly) that they have the "same great berry flavor" they used to, but still, the concept that WOW! NOW MY FOOD LETS ME PRETEND I'M EATING YUMMY CRAYONS! makes me think Cap'n Crunch should be court-martialed, keel-hauled,or at least made to walk the plank into a vat of molten wax.
And that's not even the really scary part.
( Read more... )
Why the heck do so many commercials market food to kids as if the consuming the products would produce an acid trip?
What sort of market research went into this tactic?
Wondering simply, -- Froggy
From: kibo@world.std.com (James "Kibo" Parry)
Subject: Cap'n Crunch is the oldest living hippie
Newsgroups: alt.religion.kibology
Date: Mon, 4 Mar 2002 06:47:53 GMT
Organization: http://www.kibo.com
X-Newsreader: none
Here's a new one, commercial-wise...
While watching cartoons this morning, I saw a commercial for a weird cross-promotion between Crayola crayons and Cap'n Crunch cereal. It seems that Crayola is on the verge of adding another new color to their box of 128 (or 256 or 512) crayons, presumably meaning they'll have to discontinue one of the 123 (or 251 or 507) colors nobody uses. And, as always, they're drumming up hype over this major crayon innovation by letting kids "vote" on which of the potential new colors looks the best.
Or in this case, tastes the best.
Cap'n Crunch's Crunchberries have changed from the old-fashioned blistering magenta color to three new Crayola-brand colors, so kids can determine which potential new crayon will have the crunchiest, tangiest taste. The commercial does mention (quietly) that they have the "same great berry flavor" they used to, but still, the concept that WOW! NOW MY FOOD LETS ME PRETEND I'M EATING YUMMY CRAYONS! makes me think Cap'n Crunch should be court-martialed, keel-hauled,or at least made to walk the plank into a vat of molten wax.
And that's not even the really scary part.
( Read more... )
